The Challenge: A new owner acquired Backyard Nature Products, a business established in 1994 that sells an array of outdoor products, particularly furniture and bird feeders. The business’ existing Drupal website was outdated and an obstacle to accomplishing the new owners’ goals.
The website development priority increased when the site was unexpectedly hacked, said Mike Kasdorf, Director of Backyard Nature Products. “Around two weeks after we closed on the business, the site got attacked by hackers overseas. Our hosting company locked down our database and the site was completely stuck. That incident immediately elevated the site development priority to #1.”
What they like about Zoey:
“The opportunity to drive traffic, whether existing B2B customers, new B2B customers, or new retail buyers, is huge. We’re already seeing a wonderful return on our investment.” --Mike Kasdorf, Director, Backyard Nature Products.
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